Campaign Overview

UP End Hate (Unite. Prevent. End Hate) is a nationwide initiative that equips young people ages 12 to 22 with the skills and resources they need to prevent hate-based violence in their communities. Designed by youth, for youth, UP End Hate teaches young people what hate looks like online and offline, how to intervene, what the warning signs are, and when to seek help from a trusted adult. During the 2024-2025 academic year, the UP End Hate pilot program reached a broad youth audience with age-appropriate, hate-fueled violence prevention materials that were informed by a national Youth Advisory Council. UP End Hate’s materials are free, nonpartisan, and simple to implement.

Research shows that peers play a critical role in violence prevention, as they are often aware of attack plans before they occur. According to findings from the Safe School Initiative, in 81% of school shooting cases, at least one person was aware of the planned attack prior to its occurrence and in 93% of these cases, the person who was aware of a planned attack was a peer. Despite this, few resources exist to directly empower youth to speak up and seek help when they are concerned about one of their peers. Eradicate Hate, in partnership with Community Matters, The Reilly Group, and Moonshot created UP End Hate to fill this gap.

In its first year, UP End Hate launched a website of comprehensive resources, receiving over 33,000 visitors with 92% of viewers finding the content useful, targeted ad campaigns on YouTube and Reddit received 6.2 million impressions and helped drive traffic to the website, and 334 students from middle and high schools nationwide completed upstander trainings with Community Matters’ Safe School Ambassadors (SSA) program. Two students who participated in the training promptly reported seeing a gun in a fellow student’s backpack, averting a potential attack.

The project was initially funded by a Department of Homeland Security Targeted Violence and Terrorism Prevention (TVTP) Grant.

National Findings Report

In September 2025, Eradicate Hate and its partners published the UP End Hate National Findings Report, which outlines key findings from the pilot program during the 2024-2025 academic year.

The report demonstrates that the pilot program…

• increased students’ confidence, feelings of safety, and ability to intervene with peers,
• engaged them online with effective messaging, and
• helped avert two potential school shootings after trained students reported warning signs.

Young people are willing and eager to engage on the topic of preventing hate-fueled violence. UP End Hate gives students the age-appropriate training, support, and tools they need to make a difference and keep their communities safe.

Online Resources

The comprehensive UP End Hate website teaches young people to recognize warning signs, speak up when they see hate happening, and seek help for peers who may be at risk. Visitors to the website can also learn about the nature of hate-based violence, access training on intervention strategies, and find peer-to-peer support resources for various online and offline scenarios.​

Additionally, free downloadable student toolkits are available on the UP End Hate website to help schools and campuses raise awareness and enable youth to launch their own local campaigns.

The UP End Hate website is anonymous and fully accessible to the public. The website does not collect any personally identifiable information, ensuring a safe and inclusive environment for young people to access the help they need.

In-Person Training

In addition to online training on the campaign website, the 2024-2025 UP End Hate pilot involved an in-person training at 10 middle schools and high schools across the United States. Through an adapted version of Community Matters Safe School Ambassadors Program, approximately 400 students were trained to be upstanders to acts of hate, aggression, and mistreatment. Using the UP End Hate toolkit, Ambassadors shared the campaign’s message and resources with their peers.

During the 2024-2025 academic year pilot,

• 2 potential school attacks were averted because of UP End Hate’s in-person school training.
• Of the 334 students receiving in-person training, 89% felt more confident speaking up and supporting others, while 93% felt safer in school.
• Students documented over 130 peer interventions in schools, including de-escalating fights and disrupting bullying.

If you are interested in bringing an in-person training to your schools, please reach out to the Safe School Ambassadors (SSA) Program team. Community Matters has now incorporated the UP End Hate pilot materials into its SSA training nationwide.

For Youth, By Youth

UP End Hate’s Youth Advisory Council, composed of 20 diverse members from across the country, provided critical input throughout the campaign design phase. Council members’ perspectives were instrumental in shaping the content, messaging, and resources to resonate with a youth audience.

Eradicate Hate includes youth-led organizations in its Reach Out Resource Hub and the Prevention Practitioners Network, ensuring youth voice is part of nationwide efforts to build a comprehensive public health approach to preventing hate-based violence.

Get Involved

• Visit the UP End Hate website.
• Follow UP End Hate on Instagram.
• Use the Student Toolkit to run a peer-to-peer campaign at your school or on your college campus.
• Provide us feedback on the website by filling out this anonymous form.
• Attend the Eradicate Hate Student Summit.
• Email [email protected] for more information on Eradicate Hate’s programs and resources for youth.

Additional Resources for Adults

UP End Hate builds upon the success of the 2023 SCREEN Hate campaign, which provides parents and adults with tools to navigate hate online. Visit www.screenhate.org to learn more.