George Weiss is the founder and CEO of Radio La Benevolencija Humanitarian Tools Foundation (“RLB”), an organization that sets up media projects using fiction to teach populations to resist hate speech and incitement to identity-based violence, using psycho-education embedded in the preferred media entertainement formats (soap operas, videogames etc) of vulnerable target audiences.. Based on Weiss’ work for La Benevolencija Sarajevo, a unique local NGO during the Bosnian War of 1992-95, RLB’s work counters the polarization of National audiences and promotes an agenda of sanity, empathy and mutual help among groups and individuals who are targets of hate speech.

A Film and Television Producer, Weiss moved into Humanitarian Activist Media in 2002 when he set up RLB. The organization’s African Great Lakes Reconciliation Media project – a violence prevention project still ongoing in Rwanda, the DR Congo and Burundi, has gained international acclaim for its unique combination of applied psychology with entertainment-education techniques. The same methodology is now applied in interventions to fight radicalization in the online- and videogaming space in European countries and aims to expand worldwide in a push to create National audiences that become resilient to polarization, Hate incitement and identity-based violence.

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