Alex Freeman is currently serving as the Director of Sports Engagement at the Anti-Defamation League (ADL), where he leverages the power of sports to promote inclusion, combat antisemitism, and address hate both on and off the field. With over eight years of experience in media, social strategy, and crisis communications, Alex seeks to build impactful partnerships with major sports leagues and organizations to fight antisemitism and hate.
In this role, Alex leads initiatives that connect ADL’s mission with global sports platforms. He oversees key collaborations with team and league partners, focusing on educational programs and resources designed to equip athletes, fans and professionals with the tools to counter hate in sports.
Before joining ADL, Alex oversaw the social media efforts at the American Jewish Committee, where he managed the social media presence and managed rapid response initiatives. His career began in broadcast journalism, working as a producer, covering major events like the Super Bowl and presidential debates.
The grandson of a Holocaust survivor and raised by sports-loving, Philadelphian parents, Alex is proud to bring together his lifelong love of sports and commitment to Jewish advocacy in his work every day.
This cannot be thought of as a conference or a summit. The stakes are simply too high and the data/conversation and methods to drive action more valuable/motivating than any gathering I have attended. I took more than 100 pages of notes and have shared them with my CBS News leadership team, anchors, producers, and correspondents. Nothing about this gathering was easy. The agony around this topic is real. But no one curious about it could ask for a more devoted, rational, or unflinching look into this dark but decipherable world.
