Alex Freeman
Director, Sports Engagement, Anti-Defamation League
2024
Alex Freeman is currently serving as the Director of Sports Engagement at the Anti-Defamation League (ADL), where he leverages the power of sports to promote inclusion, combat antisemitism, and address hate both on and off the field. With over eight years of experience in media, social strategy, and crisis communications, Alex seeks to build impactful partnerships with major sports leagues and organizations to fight antisemitism and hate.
In this role, Alex leads initiatives that connect ADL’s mission with global sports platforms. He oversees key collaborations with team and league partners, focusing on educational programs and resources designed to equip athletes, fans and professionals with the tools to counter hate in sports.
Before joining ADL, Alex oversaw the social media efforts at the American Jewish Committee, where he managed the social media presence and managed rapid response initiatives. His career began in broadcast journalism, working as a producer, covering major events like the Super Bowl and presidential debates.
The grandson of a Holocaust survivor and raised by sports-loving, Philadelphian parents, Alex is proud to bring together his lifelong love of sports and commitment to Jewish advocacy in his work every day.
The effort to eradicate hate requires the active participation of every component of our society, to include governments, the private sector, communities of faith and indeed every aspect of civil society. There is no more urgent task in front of us. The organizers of the Eradicate Hate Global Summit are doing the United States and the world an enormous service by tackling hatred and extremism with a focus on honest dialogue and conversation, genuine learning and practical solutions. This will not happen overnight, but the Pittsburgh community’s leadership in this effort is genuinely inspiring and motivating.
